Logos are a crucial part of any business. It is the first thing that people see, and it can make or break how they feel about your company. So, if you want to create a logo, it's essential to do so correctly and with purpose. You can also create a unique logo representing who you are as an individual or what you offer as a business.
Once created, you can use this well-designed identity in many different ways. For instance, use it on printed materials like T-shirts and hats down to social media avatars for Facebook pages where it speaks volumes about who are running things behind closed doors.
You may ask, “why must I invest in designing a logo? After all, it comes at a price (sometimes quite hefty?)”
Let us tell you why.
Why should you invest in a logo design?
Your logo is your business card, and it should be designed to make a strong first impression. It's an identifying mark that differentiates you from other companies in the market. The signage also serves as collateral for customers who may take interest when viewing or purchasing something else. Lastly, it builds loyalty through repeated brand messaging found elsewhere on websites like social media posts.
But first things first, logo designing must have specific characteristics that are integral to its being.
What Are The Key Characteristics Of A Logo Design That Clicks?
A logo is the identity of your company. It's what people remember you by and how they identify with you. When you design a logo, it should be done with the business objectives in mind. Thus, it starts with understanding what you want from the project: do you want something simple or intricate?
Also, designing right is an important step that can have many benefits, but if not appropriately planned or pursued eagerly, this could hurt more than help your brand grow.
We recommend the following key characteristics when designing anything for maximum efficiency:
Uniqueness - A logo is the most critical part of your company's image. It must be unique, iconic and set you apart from other businesses in a creative way that will impress clients or even competitors alike. When creating a professional logo, you need some originality, just like designing tattoos for people who don’t want something ordinary but rather a unique artistic design.
Simple - Simplicity is the ultimate sophistication. A logo is a company’s face. It says it loud who they are, what are their values and beliefs. And if the past experiences have taught us anything, it’s that a simple logo will often make you quickly recognise them as being from this particular source.
Relevant - A great logo is relevant and captures the personality of a brand. To do this, a logo needs to use colours that can trigger different emotions in consumers and show their branding style through these tones too. For instance, a company selling toys might choose bright hues like red or blue-violet because such shades communicate energy.
Memorable - A logo is your brand identity. It’s what keeps you afloat in a sea of competitors and sparks curiosity with consumers, who are more likely to remember and connect with your company due to their special qualities. Face logos are an example, be it animated, 3D or sketching; the designs are unique and high on aesthetics.
Check “how to draw a face” here!
Versatile - Unlike a business card, the logo should be able to do more than just one job. It needs versatility to fit into different situations and environments without being limited by what's available online or how big your print advertisement is going to be.
Timeless - A good logo stands the test of time. A timeless design remains effective in its simplicity, even when trends come and go. It’s easy to get captivated by all our modern designs but you should resist the temptation for a classic look instead-it will always be there.
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Apple Logo, Source: Pexels
You can either outsource the job to an expert graphic designer or design it yourself for the creative part. Yes, it’s possible if you have a little knowledge or are ready to hone it (we will explain to you ‘how’ later in the article.
Now, we'll guide you on how to go about designing your original logos.
How To Design A Logo Online?
Ask yourself, “What should your logo look like? What should be the size, shape, design, and colour? So, long before you begin the development process, it is essential to sit and decide upon the various elements representing your logo design.
Choose a colour to represent your brand.
When putting together a professional logo, it is important to think about the colours. The psychology behind these hues and their emotions can create an effect that will be felt long after someone has seen your company's branding in action.
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Colors, Source: Pexels
| Colour | Emotion Associated | Suitable for Brands |
| Red | excitement, passion and anger | loud, youthful and wants to stand out |
| Orange | energetic | vibrant, invigorating and playful |
| Yellow | look accessible and friendly | cheerful, affordable and youthful energy |
| Green | versatile | establish a connection with nature |
| Blue | calming and cool | trustworthiness and maturity |
| White | clean, modern and minimalistic | clean, youthful and economical touch |
| Black | sleek, modern and luxurious look | want to keep it simple |
| Pink | All girly | grown-up, youthful and feminine look |
| Brown | rugged and masculine vintage logos | handmade, unique and aged look |
| Gray | A mature, classic and serious look | mysterious, or accessible |
Colours play an important role in comic characters as well. You will understand it more while learning how to draw comics. In case your interest grows more, do go over how to draw Anime and Manga characters.
Choose the right typography
The typeface should be able to give your logo a unique look. There are four popular fonts that work well for logos, including serif or sans-serif fonts, script fonts, display fonts with different styles like modern and handwritten.
Choose the right type
When creating your logo, the first thing you need to do is decide on the type of design that will best represent your brand. You can pick from seven main types, or combine them in some creative ways.
Lettermarks (or monogram logos)
- Wordmarks (or logotypes)
- Pictorial marks (or logo symbols)
- Abstract logo marks
- Mascots
- Combination mark
- Emblem (includes text)
Create a balance
Balance is an essential thing in logo design. It’s because our minds naturally perceive a balanced image to be pleasing and appealing, which means it can make or break your business depending on how people feel about the final product! The key here though? Don't let yourself get too wrapped up with this one rule.
These elements are considered vital in tattoo designing as well. Don’t believe us? Read how to draw tattoo designs and get the confirmation.
The Importance of the first sketch in logo design
Sketches are an essential step in logo design. With the help of sketches, you can have some sense of how your finalised logo should look and what aspects need attention when designing it. It also helps in knowing which brand element or branding technique will be most appropriate for representing yourself.
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Pen Color and Drawing, Source: Pexels
Sketches are a great way to capture ideas quickly. They can be drawn on paper or with pen, marker, and the like, but they must come out fast - this will help you worry less about design aesthetics since your focus should only be a rapid formulation of content for now.
Read “How To Draw: A Learner’s Guide” to know more about the drawing process.
The Best Logo design software
Designing a professional logo can be very time consuming and difficult. You have to make sure it's unique but not too different from the other logos on the market. The best logo design software will help you design something that stands out for your brand.
Logo Design Studio Pro - Logo Design Studio Pro is a comprehensive and easy-to-use vector graphic editing software providing everything you need to design logos. Its affordable pricing makes it perfect for any business size, no matter how big or small their needs. The logo generator software comes with 2,000 customisable templates, 6 thousand vector shapes, and 750 fonts available for commercial use so that even those new to the process have all the tools they need.
Adobe Illustrator - Adobe Illustrator is the best logo maker for experienced designers. It has all of your needs covered, including unlimited design options and complex functions that require knowledge of how graphics work to utilise them fully. The advanced tools are perfect if you're looking into expanding or customising an existing company logo.
Inkscape - Inkscape is perfect for logo design makers because of its robust tools and excellent capabilities. It also works on all three major platforms: Linux, Mac OS X, or Windows- which means you don't have to worry about compatibility issues. The software was created in 2003 as part of an open-source project meaning developers can create new versions that fit their brand needs. Download and use it for free.
You may also consider 3D logos; they are also becoming popular in logo designing. You are free to start how to create 3D drawings online or from Superprof experts at the best price.
Superprof - Best Option For Creative Classes Near Me!
The answer to your online hunt of “creative classes near me” is SUPER PROF. It is your one-stop for all graphic learning online. The platform offers at-home classes with the best visual design teachers.
Besides, the platform has gained a reputation for some unique offers, not provided by others, including:
Proven Evidence
Superprof offers an utterly transparent review system that is verified. The reviews of tutors on Superprof are provided by their former students based on experience with them, which instils confidence while choosing the right tutor for you.
Free Test Class
Superprof offers a demo class (the first class) where you can choose from tutors with enough knowledge. You'll learn about each tutor's teaching method and whichever one suits your needs best - select that. In addition, every time someone chooses another tutorial, they get free trials, so there is no risk involved in trying it out.
Custom lessons
Not everyone learns at the same speed. Therefore, teaching a one-on-one class to your students can be very rewarding. Superprof teachers customize lesson strategies and coaching sessions, so each student gets only what they need.
So, what are you still looking for? Open the Superprof website, kickstart your online logo design study, and create a logo for your brand yourself. Trust us, there is no better place to end your search for a “creative art classes near me” query.
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